According to a study published in the scientific journal Applied Cognitive Psychology, doodling can aid a person's memory by expending just enough energy to keep one from daydreaming, which demands a lot of the brain's processing power, as well as from not paying attention. Thus, it acts as a mediator between the spectrum of thinking too much or thinking too little and helps focus on the current situation. The study was done by Professor Jackie Andrade, of the School of Psychology at the University of Plymouth, who reported that doodlers in her experiment recalled 7.5 pieces of information (out of 16 total) on average, 29% more than the average of 5.8 recalled by the control group made of non-doodlers.
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